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The First Half of Vemma: Mangosteen PlusDiscovering Vemma Vemma is a company that was founded by BK Boreyko and his family's parent company called New Vision. Vemma specializes in health, and is responsible for selling the U.S.'s number one top-selling nutritional liquid mineral supplement. New Vision, in fact, boasts over one billion dollars in international sales in its ten years of business, making it the top seller of nutritional liquid products of all time. Vemma sprang from New Vision's plan for nutrition and, using the same business model and tactics, has stepped into the ring of nutritional products and sales. Vemma was built on the principle of the daily need for vitamins. Instead of offering the vitamins in pill form, Vemma decided to market vitamins as a part of a delicious beverage or liquid supplement. This one-a-day supplement involves the use of the mangosteen fruit and other plant source minerals such as aloe vera. These are combined into delicious liquid forms and marketed as Mangosteen Plus and Essential Minerals. Taking both supplements, according to Vemma, is ample nutrients for the day. This claim is backed by over 350 thousand health professionals, according to Vemma's website. Vemma boasts that its Mangosteen Plus and Essential Minerals liquid supplement package gives the entire realm of vitamins and minerals in the drink. This gives them the advantage over other juices and similar drinks on the market in that they are the all components needed for healthy, full nutrition. This is the strongest part of their marketing strategy, as the rest of the products on the market are referred to as "just juice," with Vemma's Mangosteen Plus being the complete supplementary product along with Essential Minerals. Mangosteen Plus is their most popular seller with the combination of delicious Mangosteen juice, green tea, and aloe vera along with other nutrients. Marketed as having over 12 vital vitamins, Mangosteen Plus is heavily pushed as their front-runner in the Vemma Nutritional Plan along with the Essential Minerals package. This is all a part of their lucrative marketing prospect that enables Vemma to garner large profits from the sale of this beverage and supplement. |
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